Brand Credibility, Brand Consideration, and Choice by Joffre Swait

Brand Credibility, Brand Consideration, and Choice by Joffre Swait Abstract The purpose of this essay is to review the article â€Å"Brand Credibility, Brand Consideration, and Choice† by Joffre Swait and Tulin Erdem. The article identifies the effects of brand credibility towards successful marketing. The authors have used an appropriate research design in order to get the best results.Advertising We will write a custom critical writing sample on â€Å"Brand Credibility, Brand Consideration, and Choice† by Joffre Swait specifically for you for only $16.05 $11/page Learn More According to the authors, trustworthiness is a powerful tool because it encourages many consumers to make positive purchasing decisions. New studies are critical towards exploring the benefits of effective marketing practices. Such dynamics can determine the success of every marketing strategy. The authors encourage future researchers to examine how consumers develop unique purchasing behaviors. This essay also supports our class text bec ause it offers the best insights to different learners. Critique The article â€Å"Brand Credibility, Brand Consideration, and Choice† examines a unique issue affecting many consumers and marketers. Brand credibility is associated with â€Å"expertise and trustworthiness† (Erdem Swait, 2004, p. 193). The article goes further to analyze how brand credibility affects the decisions made by different consumers. The scholars have organized their article in a professional manner thus making it meaningful. The issues discussed in the article are easy to understand. The researchers have offered the best representations and discussions. The researchers have included an abstract in this article. The literature review informs the reader about the targeted objectives and findings. This approach makes the article clear and worth reading. Quality research articles should always have appropriate study methodologies. It is agreeable that the authors used the best research methodology in order to get quality results. To begin with, the authors identified three hypotheses to guide their study. The researchers used a simple analysis method (SAM) to examine how brand clarity influences the decisions made by consumers. The authors â€Å"identified six product classes in order to get the best results† (Erdem Swait, 2004, p. 193). These product classes included â€Å"cellular telecommunications services, athletic shoes, juices, headache medications, personal computers, and hair shampoos† (Erdem Swait, 2004, p. 192).Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The researchers identified the best respondents before undertaking their study. This approach made it possible for the researchers to get the best results. The scholars also interpreted their results in a professional manner. This article is relevant because it supports our course content. According to our class readings, marketers should use the best advertising models in order to achieve their goals. According to Erdem and Swait (2004), every consumer purchases the best products in order to satisfy his or her needs. That being the case, advertisers and marketers should ensure their brands are admirable. Brand clarity also plays a major role towards the success of different products. It is agreeable that brand trustworthiness is capable of affecting the choices made by different consumers. Brand trustworthiness is critical because it determines the success (or failure) of a given product. Many researchers have also analyzed how brand clarity affects the success of various products. This article is worth reading because it equips advertisers with useful marketing ideas. Every marketer wants to get the best results. The ideas and concepts presented in this article will ensure every marketer realizes his or her potentials. This article also supports my marketi ng skills and experiences. Many consumers â€Å"will have to trust a specific brand before purchasing it† (Erdem Swait, 2004, p. 194). This fact explains why every marketer uses the concept of brand clarity to attract more customers. Brand credibility makes it easier â€Å"for consumers to purchase the best products in order to fulfill their needs† (Erdem Swait, 2004, p. 196). Brand credibility makes it easier for consumers to make good decisions. This practice encourages them to purchase the best products. The ideas and concepts presented in this article support the expectations of many marketers. This knowledge will make it possible for them to achieve their marketing objectives.Advertising We will write a custom critical writing sample on â€Å"Brand Credibility, Brand Consideration, and Choice† by Joffre Swait specifically for you for only $16.05 $11/page Learn More The article’s premises and conclusions are useful to every marketer. According to Erdem and Swait (2004), trustworthiness is something meaningful because it affects the decisions made by different consumers. This concept encourages consumers to purchase their favorite commodities (Erdem Swait, 2004). According to the author, several factors influences the decisions made by different customers. Credibility effects â€Å"are also common in different product classes† (Erdem Swait, 2004, p. 194). These arguments are useful because they support our course frameworks. The article widens our skills and competencies towards achieving every marketing objective. The article encourages future researchers â€Å"to examine how Choice Dynamics (CDs) can affect the decisions made by consumers† (Erdem Swait, 2004, p. 197). This article by Erdem and Swait widens our understanding towards effective marketing. Our class text offers useful models that can make every marketer successful. The article is a useful source of marketing ideas and sk ills (Erdem Swait, 2004). The class materials encourage every learner to apply different marketing models. The class text fulfills the needs of every learner. Scholars should undertake more studies in order to formulate the best marketing strategies (Erdem Swait, 2004). This practice will ensure every advertiser achieves his or her business goals. The presented course frameworks will ensure every student benefits from this learning experience. Reference Erdem, T., Swait, J. (2004). Brand Credibility, Brand Consideration, and Choice. Journal of Consumer Research, 31(1), 191-198.

Accent Marks and Indirect Questions in Spanish

Accent Marks and Indirect Questions in Spanish For beginning Spanish students, the rule theyre taught about orthographic accents may seem straightforward: Words such as quà © (what) and cuntos (how many) have accents on them when theyre used in questions but dont otherwise. But the use of such accents marks in reality is a bit more complicated, as the accent mark is retained in some types of statements. For example, heres one sentence you might see: El Banco Central no aclarà ³ cuntos dà ³lares vendià ³. (The Central Bank did not make clear how many dollars it sold.) Accents in Indirect Questions It is true that various words have orthographic accents- accent marks that affect the meanings of words but not the pronunciation- when they are parts of questions. The twist to the rule that questions can be part of statement, a statement that ends in a period, rather than as part of a question, a sentence that begins and ends in question marks. Such questions are known as indirect questions. For example, the sample sentence above indirectly asks the question of how many dollars were sold, but it doesnt do so directly. Some indirect questions are obvious, as in this sentence: Quisiera saber dà ³nde puedo encontrar algà ºn programa para convertir archivos de MP3. (I would like to know where I can find a program for converting MP3 files.) Often, sentences that begin in phrases such as quiero saber (I want to know) or no saber (I dont know) are indirect questions. But sometimes the indirect questions are more subtle. Here are some more examples of indirect questions that use orthographic accents: No sà © dà ³nde est. (I dont know where he is.)Saben quà © va a pasar. (They know what is going to happen.)Ella me dijo por quà © se cambià ³ su nombre. (She told me why she changed her name.)Es difà ­cil decir exactamente cuntos cadveres habà ­a. (Its difficult to say exactly how many corpses there were.)La comisià ³n va a investigar quià ©n es el responsable. (The commission will investigate who is the one responsible.) Words That Change Form in Questions These are the words that require the orthographic accent in questions, whether they are direct or indirect: adà ³nde (where to, where)cà ³mo (how)cul (which, what)cundo (when)cunto, cuntos (how much, how many)dà ³nde (where)para quà © (what for, why)por quà © (why)quà © (what, which)quià ©n (who) These are all known as interrogative words and include pronouns, adjectives, and adverbs. Sometimes, especially with quà ©, the accent is needed to clarify the meaning of the word that is being used, and the meaning changes without the accent. Note the difference between these two sentences: Sà © que va a comer. (I know that he is going to eat. Que here functions as a relative pronoun.)Sà © quà © va a comer. (I know what he is going to eat. Quà © here is an interrogative pronoun.) Similarly, when cà ³mo is functioning as a question word, it usually is translated as how. But in statements that arent indirect questions, it is translated as as or like. This is one way you can tell whether cà ³mo is being used in an indirect question. Quiero saber cà ³mo se hace. (I want to know how it is done.)Los nià ±os llegaron como una tormenta. (The children arrived like a storm.) Example Sentences Here are each of the interrogative words used as an indirect question: No sabemos adà ³nde vamos. (We dont know where were going.)Me gustarà ­a aprender cà ³mo escribirlo en inglà ©s. (I would like to learn how to write it in English.)No tengo idea cul es la receta para la felicidad. (I dont have an idea what the recipe for happiness is.)No me dijo cundo volverà ­a a casa. (She didnt tell me when she would come home.)No me importa cunto dinero tengas. (It doesnt matter to me how much money you have.)Es difà ­cil decir dà ³nde estamos en comparacià ³n con los otros. (Its difficult to say where we are compared with the others.)No comprendo para quà © sirve el cinismo. (I dont know what the purpose of cynicism is.)No sabà ­amos por quà © esto habà ­a sucedido. (We dont know why this has happened.)Quiero entender quà © me est ocurriendo. (I want to understand what is happening to me.) Key Takeaways Interrogative words in Spanish require accent marks when they are used in both direct and indirect questions.Common interrogative words include dà ³nde (where), cà ³mo (how), and por quà © (why).The unaccented que usually means that, while the accented quà © usually means what.